Azure Essentials: A case study in collaboration
Company: Microsoft
Asset Types: Video, ebook, presentation, illustration
Services used: Brand Strategy, Digital Marketing, Content Marketing, Social Media Marketing, Video Marketing, Graphic Design, Event Marketing
It starts with a need…
Microsoft approached us to reimagine a way to present and market a new offering from Azure.
Without an official name, they needed us to develop a brand identity and language that reflected the current Azure style, while also introducing a fresh, distinctive visual vibe for their new offering.
With tight deadlines and multiple stakeholders across departments, Microsoft needed an agency that could learn existing guidelines and create a bold, compelling story for a brand new product.
…that we shape into a solution.
From the beginning, we were more than just an agency. Red Door was an extension of Microsoft’s internal team, shaping the identity of what became Azure Essentials (AE). We developed the branding, refined the messaging, and created a suite of marketing and communication assets that established AE as a distinct, but crucial, part of Azure.
We call it collaboration in action.
Our partnership with Microsoft Azure is an example of what makes us different. While other agencies struggle with rigid processes and cookie-cutter outcomes, we thrive in complexity. Our nimble, integrated approach means that every asset we create together, from videos to presentations to editorial content, aligns with your brand and vision.
For Microsoft, we weren’t just an agency. We were a strategic partner, helping them bring a new vision to life. That’s what great creative collaboration is all about.